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Event Details
Taking Your Brand Global // BUSINESS 322
Harjiv Singh, Co-founder and Co-CEO, Gutenberg Communications
Rescheduled to: Thursday, June 23rd from 6:00 pm to 7:30 pm.
Effective branding tells the world who you are, what you do and how you do it, while at the same time establishing your relevance and credibility with potential customers. It's essential to spend time researching, defining, and building your global brand. In order to succeed on a global scale you must differentiate yourself from your competitors and most importantly get prospective customers to remember your business. Obtaining global branding success means integrating your brand message at every point of public contact. This course will lay out how to effectively brand on a global level. Topics will include:
- How to identify your key markets
- How to define your global brand message
- How to keep your branding consistent when located in different geographies
Harjiv Singh is the Co-Founder & CEO, of Gutenberg Communications, a global strategic communications firm. Since founding the company in 2004, Harjiv has led the company’s rapid international expansion from its headquarters in New York to offices in London, New Delhi, Mumbai, Bangalore and Hyderabad. A serial entrepreneur, he has over 17 years of experience in the communications, media, technology, financial services and real estate industries. Harjiv frequently speaks and writes on a range of public relations and strategic communications issues, including the impact of globalization on the communications industry. Harjiv earned his master’s degree in International Affairs in Economic Policy Management from Columbia University’s School of International and Public Affairs. He also has an MBA in Marketing and a bachelor’s degree in finance from the New York Institute of Technology.
Use the hashtag #gaglobalbranding to ask follow-up questions and continue the conversation.
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Where
902 Broadway, 4th Floor
New York
10010
Other Maps:
Hosted By
General Assembly
General Assembly is a campus for technology, design, and entrepreneurship. We provide educational programming, space, and support to facilitate collaborative practices and learning opportunities across a community inspired by the entrepreneurial experience.
